Thursday, October 04, 2007

iPhone in Canada

Again, supposedly insider information. Read here and here.

If the price for iPhone will indeed be $799, there's no way I am buying it! iTouch simply as a gadget would be a better option for me then. I have a feeling though that it's an old political trick of overshooting (originally used by ancient Romans). Intentionally raise the expected price high, and then offer it at a better one, making buyers happy to have the lesser of two! Romans used it for interrogation to make the victim accept the lesser of two evils.

I think the strategy worked quite well before when Steve Jobs, Apple's CEO, offered a $100 discount towards future shopping at Apple Store to those who bought iPhone early. That's only after dropping iPhone's price by $200 after 68 days following its release. Consumers were happy even though they lost $100!

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